WHAT YOUR COMPANY CAN DO TO STAY ALIVE DESPITE THE CORONAVIRUS

In light of the fact that the globe has pressed the metaphorical panic button in response to the growth in the number of cases of coronavirus (covid-19) all over the world, the everyday reality for individuals and companies is swiftly shifting. Due to the fact that companies are now required to largely depend on digital platforms, they have been driven out of their comfort zone of face-to-face communication, which has occurred almost overnight. When it comes to finding out how to thrive via the use of digital communication tools, corporations in particular are having tremendous difficulty. Considering that the Centers for Disease Control and Prevention (CDC) and other government officials are putting an emphasis on “social distancing and mandatory non-essential business closures,” technology such as live video conferencing, chat boxes, and email will serve as the foundation for millions of people in the United States in terms of their jobs, their education, and their day-to-day communication. In light of the fact that there are so many participants in the game, how can companies continue to operate to their full potential? Through the use of web-based technology and mobile devices, higher images, a full-service digital marketing agency that has been operating for twenty years and is based in Pittsburgh, Pennsylvania, is assisting organizations, businesses, and the community in re-imagining what their lives and work-life will look like in the future. bryan thornberg, president and chief executive officer of higher images, says, “As an alternative to entering a state of crisis, firms can see this situation as a chance to broaden their expertise and reach within the industry. As the number of individuals who depend on digital communication continues to rise, this is an excellent opportunity for companies to extend their borders and experiment with new methods when it comes to communicating with customers.” Thornberg and his team have the goal of assisting individuals in not just surviving this crisis but also thriving in the midst of it and emerging with an organization and business model that are more robust than they have ever been. Thornberg has already been successful in making an impression on his customers by proposing the use of technology such as live feeds and facetime. He has been able to do this by thinking creatively and innovatively. Thornberg’s proposal was taken by a hot tub distributor, which is a firm that depends on its retail location for sales. The hot tub distributor is now giving live video conferencing to consumers so that they may do live demos of items and make purchases. Higher images also encourages businesses to make use of their existing websites in order to drive business. For instance, businesses could add a chat-box function to their website in order to facilitate communication with their customers. This would enable businesses to respond to customers in real time from the comfort of their own cell phones or office computers, regardless of where they are located in the world. Because of the increased amount of internet traffic, this is also an important time for businesses to make use of search engine marketing, Google Ads, and mobile in-app advertising technology. One example of this is web tracker, which geo-fences homes in order to increase the visibility of their brand. When companies collaborate with a digital marketing firm such as higher images to develop their strategies, they will be provided with the resources necessary to achieve success.