VIDEO FOR INSTAGRAM: HOW TO CHOOSE BETWEEN A POST, A STORY, A REEL, AND IGTV?

Instagram has quickly become one of the most popular platforms for social media use today. Due to the fact that it is constantly releasing new features, it has quickly established itself as one of the most reliable social media platforms for hosting video materials. It is becoming increasingly difficult to differentiate between the available video formats. When you wish to share a video on Instagram, you have the option of sharing it as a post, a reel, a story, or as an IGTV post. These are the several ways that you can share the video. Over one billion people are currently making regular use of Instagram. The vast majority of them center on video content. With features such as IGTV, Reels, stories, and posts, Instagram has successfully carved out a substantial portion of the market. Therefore, we are going to gain an in-depth understanding of these choices and discover how to select the option that is most suitable for your video.Post is compared to Reel, Story, and IGTV.Let’s begin with the most basic explanation. A standard video that you upload to your account and share with your followers is considered a post. Followers can only view posts in their news feeds. This is the default option that Instagram provides for uploading and sharing video content. The duration of the video content is strictly limited to one minute at most.A “story” is a brief video clip that may be viewed by your followers on the main feed in the form of a small circle at the top of the page, or they can view it by going to your profile and selecting the “Stories” tab. Even though each of these videos is only 10 seconds long, you can use them to tell a great number of different stories simultaneously. If the length of your narrative is increased by ten seconds, you will have the ability to upload it in sequential order after the other ones. There is a time limit for stories, and that limit is twenty-four hours; after that, the stories will vanish from your profile without your intervention or manually. You can preserve your material indefinitely to the top of your profile by using a feature called story highlight. This will appear at the very top of your profile.A reel is a type of short video that is no more than thirty seconds in length. If the length of the film on your reel has extended by 30 seconds, you will be able to post it on the following reel in the series after the previous one. In the same vein as TikTok, this app gives you the chance to alter your video footage directly within the app itself. You have the ability to add effects to your video, such as music, closed captions, on-screen text, visual effects, and many more. After the video is finished being edited, it will then be uploaded to your profile.IGTV is the last type of video that can be found on Instagram. It gives users the ability to generate lengthy video material that can be up to 15 minutes long when viewed on a mobile device and up to 60 minutes long when viewed on a desktop computer. It is most analogous to YouTube in comparison to any other platform that specializes in short-form video.Now that we’ve reviewed the distinctions mentioned above, let’s talk about when to employ each of the different positions.A Standard Video Option That Plays an Important function in the Instagram Video Ecosystem A post is a standard video option that plays an important function in the Instagram video ecosystem. The content is less than one minute long, but once it’s saved to your profile, it will remain there indefinitely. Your posts will be viewable to anybody who sees your profile and navigates through your material, regardless of when they did so. It generates interest and motivates visitors to continue watching more of your content. Post is very effective when used with the intention of engaging an already-existing audience rather than trying to attract a new audience. It comprises testimonial films, interviews with company founders or workers, promotional videos, and any product launch videos. A post is comparable to making an appeal to your existing followers. In the event that your work satisfies these criteria but is longer than sixty seconds, we will go over some additional choices below.A StoryA narrative is a terrific way to engage your audience when the tone of your material is more relaxed. It is frequently devised to give your followers an opportunity to see what goes on behind the scenes of your brand. It seems like it was done on a shoestring budget, and it’s just fine if it doesn’t appear entirely polished. It adds credibility to your brand and what you’re selling. The act of sharing your story is an excellent method to increase interaction with the people who are already following you. You are free to make use of the various narrative elements available to you, such as polls or reaction emojis. It produces an atmosphere that is more open to participation than any other alternative. Only one day will pass after reading a story. Although each narrative only lasts ten seconds, readers have the option of moving on to the next story. You can upload a story that is two to three minutes long by chopping it up into short clips that are ten seconds in each. As a kind of storytelling, a lengthy video can be laborious and rather dull for viewers. Instead of YouTube, try out IGTV for longer videos.A ReelReel is an excellent tool for creating engagement with new viewers as it showcases previous work. A high-performing reel helps you attract new followers, and if you’re publishing from a business profile, it might even bring you new customers. If you want to publish reel on your profile, you need to make sure that the content you post is captivating and appealing in order to get more engagement. The most popular kind of reels to watch among viewers are those that are either amusing, informative, or a mix of the two. Authentic and genuine content, as opposed to stuff that is scripted or formal reel, is what even they find appealing. If you have content that meets these requirements, reel is a fantastic choice for you to consider.IGTVLastly, the nature of the information that is uploaded to IGTV specifically lends itself to being descriptive or explanatory. IGTV is for videos that are instructional, demonstrate how to do something, or showcase products. On IGTV, viewers are aware that the programming here is more in-depth and can run for up to an hour if they choose to watch it. It is compatible with each and every sort of video content that we went through earlier. It possesses features that allow it to meet all of the criteria listed above. When you have video content that is more than three minutes long, it can be difficult to break it up into stories. IGTV is fantastic, and it also has the potential to serve a useful alternative function. Your video will have a much better chance of reaching new viewers if you take advantage of this wonderful opportunity.