THERE HAVE BEEN CHANGES MADE TO SEO… WELCOME TO THE BRAVE NEW WORLD!

Recently, Google released a revolutionary modification to their algorithm, which was released to the public (read more about it here). It is built on semantic search, which is becoming more significant as context becomes more and more relevant. It is going into an area where the search seems more intuitive, which is closer to real-life situations of how our mind works. Only time will tell whether or not the search engines will be able to attain their goal. For the time being, the globe is undergoing transformation (and for better). The traditional methods of search engine optimization have been rendered obsolete as a result of this. Currently, when it is implemented appropriately, it has an influence on many different ways that a company runs, hence causing it to change. It is helpful to quantify some of the changes that you need to be thinking about in your business or brand by taking a brief look at what used to occur in the early days and how things are shaping up today. This is how search engine optimization (SEO) used to function in the past: The reason you would purchase links is because they would raise your rating on the search results page of Google. In order to achieve high rankings, you would devote a significant amount of time and energy to the process of link building (that gave birth to a whole link building industry) Your search engine optimization firm was informed that you want a list of keywords for your industry to rank on search engines, particularly on the first page of Google. You would upload the material on your website in order to make it more visible in search results and to help it rank higher. You would create thousands of words (or sometimes simply put keywords shamelessly without substance) with the keywords you were targeting, then you would post the content on your website. Without giving any thought to engagement or interaction, you flooded social bookmarking sites with links to your material that was high in keywords. You made social media accounts, and there are a gazillion of them out there (since they have a decent page rank, right?). If you built these profiles, your ranks would go through the roof. That’s it! No more! In the new world of search engine optimization, the rules have been altered, and the old methods of working will no longer be effective. The new currency of success is content, and it must be abundant, meaningful, and relevant. The following are the things that will actually have a greater impact now: excellent content that is of high quality and provides the end-user with value. Those websites that provide an outstanding experience for their visitors online (read: ease of use, content, and navigability). Companies that are being discussed on the internet, in blogs, and on social networks are now being discussed. companies whose content gets reshared on the internet across several social networks or platforms. enterprises with a strong social component that truly interacts their potential consumer in a fashion akin to a person. companies that demonstrate that they are a part of the ongoing discourse taking place online and that they are able to keep current by producing material that is continuously new and demonstrating that they have something to say. All of this activity is driven by content, which is the key to everything. In the semantic web, content marketing has become so important to all areas of search engine optimization that it serves as the foundation for many of the activities that your company or brand has to participate in. When I write future blog pieces, I will go into further detail regarding content marketing. Our efforts to connect dots are progressing in tandem with the ever-evolving environment of this search. Keeping ourselves abreast of what is going on in the industry allows us to assist our customers in effectively using it to expand their companies, and we do this by keeping ourselves informed. We are happy to assist you in expanding your company via the use of search engine optimization, search engine marketing, and content marketing.