Do not be silly; I am not referring to the baked products. I’m referring to “cookies” on your computer. Cookies are small pieces of data that are stored on your computer and track activities that you carry out while using it. These activities include things like the websites that you visit, the items that you add to the shopping cart of an online retail store, saving login information, and other activities of a similar nature. They are used by marketers to track the activities of their customers in order to run efficient retargeting adverts, which is why you may find that some advertisements follow you throughout the internet at times. But these days, businesses are becoming more stringent in the way that they maintain the data that they have been gathering from their customers. Chrome will soon no longer be able to support cookies from third-party websites. The default setting for Firefox’s tracking protection is to disable cookies, and this setting is getting stricter. There is an increasing number of competition in the industry from search engines that do not save users’ personal information. Additionally, the number of internet browsers that come equipped with built-in ad and tracking blockers is growing. Take, for example: A considerable amount of time ago, I began using Brave, a web browser that is only a few years old, instead of Chrome. And instead of using the search engine provided by Google, I utilize DuckDuckGo. So, what exactly is it that I’m trying to argue here? People who have been putting their faith on cookies as a marketing tool might need to make some significant adjustments to their strategies. If you’re curious about my recommendation, it’s really not that different from what I’ve been preaching and doing for the past year, so you might find it interesting. Build an email list by using the eight ways I mention in chapter 4 of How to Become an Email Titan, and then build relationships with the individuals on your list by using the email copywriting tactics I teach beginning in chapter 5 and continuing forth. This is the link to the sample chapters, if you’re interested. https://EllisenWang.com/email-titan-sample Ellisen Wang is an email copywriter and the author of How to Become an Email Titan. He can be reached at [email protected]. By opting in at EllisenWang.com, you will get access to the sample chapters of the book and will be able to learn how to produce email copy that your subscribers will never get enough of and that will convince them to want to buy from you. After you have subscribed, you will also begin receiving daily copywriting, email marketing, and general business tips delivered to your inbox. You can get additional marketing content and training by reading through the blog or listening to the audios, even if you choose not to opt in to the newsletter.
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