THE STORYTELLING ARTISTS AND THE CRAFT OF TELLING STORIES!

When it comes to the field of graphic design, Reverse Thought Creative Studio Pvt. Ltd. in Mumbai believes that the art of storytelling is the key to achieving customer happiness and enabling an intimate connection with their clients. Copy: The creative start-up known as Reverse Thought has been working on a wide variety of projects for a variety of clients over the course of the past ten years. These clients include corporations, jewellers, real estate companies, non-governmental organizations, architects, photographers, and lifestyle stores. Following a process that is not only thrilling and exhilarating but also instructive, the team provides creative answers to business difficulties. They are passionate about integrating art and strategy, and they also provide innovative solutions to business challenges. Deconstruction and diligent re-runs to the drawing board with a comprehensive grasp of the client’s business and communication goals are the single guiding concept that they base their work on. Through a discussion with IAnD, the following case study will be explained: The AYM Syntex: The project’s colors, materials, size, method and execution, and design idea are all important aspects to consider. In the realm of synthetic yarn production, the customer, AYM Syntex, has been a pioneering innovator. Since it began operations in 1985, the firm has had a significant amount of impact on the production process of synthetic yarn. Keeping this in mind, the concepts for the project included the following: 1. Rebranding As well as Packaging 2.Report for the year 3. Presentations that include a corporate brochure The CSR brochure and other printed collaterals 5.Other promotional materials relevant to exhibits and displays A foundation of modest maturity and power is conveyed via the color palette, which serves as the basis for the designs. There are three primary colors: slate gray, slate red, and brilliant red. • How did you come up with the idea to carry out this project? And how do you get to the point when you just have one central idea? When AYM Syntex contacted us, they had the objective of telling the narrative of the AYM brand to its consumers in a manner that was distinctive. After receiving the briefing, we came to the realization that the firm adheres to the principle of “the strength inside” in all aspect of their operations, from the production of the product to the manner in which they engage with their clients. This became the central idea that we had for the design concept, as well as the storyline that we developed. • What made the customer and his product unique when compared to others? In what manner did the specific design come to a conclusion? The company AYM Syntex was a pioneer in the area of synthetic yarns, and it offered a wide variety of goods that were characterized by their durability and effectiveness. We wanted to assist them in reaching a bigger audience by providing them with a narrative that highlighted this strength. Throughout the whole of our designs, we made certain that this idea was expressed. What factors define the direction that the look and feel of the branding will take, and how can you make sure that it is reflected in the final product? In order to select the appropriate path for the project, it is helpful to construct a distinct idea and to manage the intended visual in an appropriate manner. The one and only method to guarantee this is to have a comprehensive understanding of the brief that has been provided and to devise a strategy that is based on the same principles. Is there a correlation between the selection of fonts and colors and the effect that the brand has? What are some ways that you might avoid making the frequent mistake of mismatching? The use of font and color is an essential component of the design. A design may be made to strike the objective properly by using a color palette that is clean and effective, in addition to typography that is basic and crisp. Throughout the years, we have realized that we often commit errors without intending to do so. Positively, they were able to impart a great deal of knowledge onto us. Throughout the years, our graph has shown a significant upward trend; with each new project, we make progress. • In what ways does the continuous and ongoing shifts in creative trends impact the job that you do? Would you say that these trends have an impact on your job, or do you adhere to your own rules? Even while we make it a point to be up to date on the latest trends, we don’t exactly follow things without question. Indeed, each and every fresh concept motivates us. We certainly have our own set of principles, but what really determines the nature of our work is how we continually adapt those values to reflect the changing times. • Are you of the opinion that technology plays a significant role in the art world of today and has an influence on the ever-evolving trends? The way that this influences your design sense and keeps you on your toes is very interesting. Technology has become an essential component of our life in the modern day. This phenomenon has had an effect on every industry; in fact, technological advancements have made things a hundred times better. At all times, we remind ourselves to remain flexible, which ultimately proves to be beneficial to us in the long run. • In your own words, describe what the word “radical” means. Being revolutionary is a positive trait, but what it means to be radical is to be aware of what is happening in the world right now and to regularly refresh one’s knowledge base. • Which one of your qualities has been the most important to your success? Why? We are committed to gaining an understanding of the brand narrative in order to execute the same in a concept that is clear and crisp and that communicates the story to all different types of people. Take a look at the pictures on the website indiaartndesign.com.