THE MARKET FOR ELECTRONIC COMMERCE IN VIETNAM IS ANTICIPATED TO EXCEED 7.5 BILLION USD.

•it is anticipated that the online retail industry will drive the expansion of the e-commerce business in the future, which will be followed by demand for travel and entertainment services It is anticipated that Lazada, the leader in the online retail sector, would continue to hold its dominating position. Additionally, it is anticipated that global brands such as Lazada, Zalora, and others will fight with other companies in the total e-commerce market. ken research has released its most recent publication, which is titled “vietnam e-commerce market outlook to 2019 – driven by internet penetration and smartphone usage.” This publication offers a comprehensive analysis of the e-commerce market in Vietnam and covers numerous aspects, including market size of the e-commerce market, the online gaming market, segmentation by online retail market, online travel market, online entertainment and service booking market, regional demand, and on the basis of types of goods sold and performance model. Additionally, a competitive landscape analysis and profiles of prominent firms currently functioning in the Vietnamese e-commerce industry are included in the research. In each of the sub categories, the future analysis of the entire e-commerce market as well as the market broken down by segments has also been explored. It is helpful for online retailers, big e-commerce organizations, and other stakeholders to align their market-centric strategies according to trends that are now occurring and those that are anticipated to occur in the future, and this research may help them do so. The introduction of new technology, an increase in the percentage of the population with smartphones, and the entrance of new businesses have all contributed to the expansion of the vietnam e-commerce industry in recent years. This has led to an increase in the demand for retail items. This rise in growth may be attributed, in large part, to the expansion of the internet retail market. The expansion of e-commerce has been mostly driven by domestic reasons such as supporting government regulations, rising consumer demand, and the introduction of new players into the industry. Large corporations dominate the ecommerce business, with lazada and hotdeal being the most important participants in the online retail category. The industry for online gaming has been dominated by vtg, which has a vast portfolio of players who come from a variety of age groups. From 2011 to 2014, revenue generated by the Vietnam e-commerce market increased at a compound annual growth rate of 114.7%. According to the research report, the e-commerce market in Vietnam will grow at a significant cagr rate, thus reaching USD 7.5 billion by 2019. This growth will be driven by increasing internet penetration, rising personal disposable income, lower prices, and better discounts in comparison to brick and mortar stores. Additionally, the presence of a large number of online retail portals offering a variety of goods will also contribute to this growth. According to the research analyst at ken research, “lack of infrastructure facilities and negative price competition are few of the major challenges which will affect the growth of this industry in the future.” These issues are expected to have a negative impact on the growth of the industry in the future. Increasing internet penetration as a result of technological improvement and a decline in the prices of broadband services are anticipated to give a boost to the vietnam e-commerce market. The following are some of the key topics that are discussed in the report: •e-commerce market size by gmv -market segmentation by osectors (online retail, online travel, and online entertainment and services booking market) •online retail market size by gmv -market segmentation by otype of goods sold oregion •online travel market size by gmv -market segmentation by ocategory •online entertainment and services booking market size by gmv -market market size for online entertainment and service booking based on gross merchandise volume market segmentation based on ocategory otickets •online advertising market size by gmv -market segmentation by operformance model •online payment gateway market by gmv •online gaming market size by gmv -market segmentation by otype of device used omode of payment otype of membership •online gaming market size by gmv -market segmentation by otype of membership •online advertising market size by gmv -market segmentation by otype of membership • Trends and developments • SWOT analysis • Competition and market share • Growth drivers • Future perspective • Macroeconomic aspects • Trends and developments firms that were included in the scope of the study players on a global scale lazada vatiga zalora zalora travel advisor mytour expedia mytour ogilvy domestic retail players operating online thegioididong tiki sendo tiki sendo domestic actors in the heated deal ivivu, the internet travel agency for Vietnam domestic players participating online – commercials shown on the internet bbdo Vietnam is working to brand up local talents. — a platform for accepting payments online the following reports are associated with one pay mobivi ngan luong baokim sohapay: The forecast for the e-commerce business in Malaysia through 2019 is driven by the increasing number of people who have access to the internet via mobile devices. The e-commerce industry prognosis for the Philippines to 2018 is expected to be driven by the increased prevalence of internet use and an efficient online payment system. the south Korean internet retail market forecast to 2019 is expected to be driven by increasing smartphone adoption and the emergence of social commerce. Ankur Gupta, Head of Marketing and Communications at Ken Research may be reached at ankur@kenresearch.com or by calling +91-9015378249. source: https://www.kenresearch.com/technology-and-telecom/it-and-ites/vietnam-ecommerce-market-research-report/926-105.html. e-commerce in Vietnam has been growing rapidly in recent years.