THE ESSENTIAL ELEMENTS THAT CONSTITUTE A BRAND AND ITS IDENTITY

Describe what a brand style guide is. One kind of document that is used to codify how a company presents itself to the outside world is called a brand style guide. To put it another way, it is a reference tool that helps maintain consistency by exhibiting what a brand seems to be, how it feels, and how it sounds. As a result of its immense impact, some individuals even refer to it as a brand bible; nonetheless, you should not allow this scare you. It is the same paper that is being referred to by those multiple names. Even if you have diverse individuals working on customer support, marketing, design, and sales, employing one will guarantee that your brand maintains the same appearance and feel across any of these departments. You will then be able to create and convey a consistent overall message to all of the major stakeholders that are adjacent to your business, and this will also show you what it is that your business and its brand stands for. This will be possible because of this, and because you will have given this a lot of thought. Why is it so vital to have a brand style guide? Imagine the personality of your firm as being represented by your brand identity. It is the means by which the world realizes who you are and starts to trust you. In the event that you see someone constantly altering their appearance and behavior, you will not get the impression that you are familiar with them, and you will most likely not trust them. Take into consideration a colleague who consistently wears a dress shirt that is tucked into pants and has his hair done in a nice and tidy manner. Imagine for a moment if the same individual showed up to work one day without shaving, wearing pants that were chopped off, and was adorned with a brand new tattoo of a tiger riding a motorbike through flames. Considering that it is not something you are used to, it is likely to make you feel uneasy. If you wanted to make sure that everything was satisfactory, you could even check in with him. The same line of reasoning applies to brands: inconsistency will cause your consumers to become confused and dissatisfied. Due to the fact that it enables your company to communicate in a manner that is consistent across all teams and channels, a style guide is an essential need. Not only does this cover all of the essential and most significant design features, but it also makes a significant impact to your marketing strategy as a part of the whole. In the end, this is what has the potential to become a significant and important source of revenue.