THE E-COMMERCE MARKET IN INDIA: RECENT DEVELOPMENTS AND PROSPECTS FOR THE FUTURE

The report titled “Indian E-commerce Business Outlook 2017: Far-Reaching Opportunities in B2B Marketplaces” focuses on several categories of the e-commerce industry in the country of India. These segments include online b2b, b2c, travel, job, finance, ads, and online payment gateways. The different development factors within the industry as a whole as well as within each of these particular online markets are the primary focus of this analysis. These online marketplaces have been divided up even further based on the many online services that are now being provided. Following an examination of how several growth factors and macroeconomic indicators will have an effect on the market, a comprehensive outlook for the industry’s future has been included into the study. This will allow readers to make informed decisions. The research also contains a complete company profile section as well as an in-depth examination of the competitive landscape of each online market. In addition to this, the research offers a comprehensive analysis of the e-commerce sector in the Asia-Pacific region, which includes a number of nations such as Japan, South Korea, Thailand, China, and India. The online business-to-business (B2B) sector in India is a developing subset of the wider e-commerce industry. It has a significant number of wholesale buyers and sellers that engage at a variety of online marketplaces. Given the increasing prevalence of internet-based technologies throughout the nation, it is anticipated that the expansion of the sector would quicken in the not-too-distant future. The sector is highly fragmented, with several online marketplace portals, but only a select handful are able to dominate the market. The market has been broken down into its several subcategories, including micro, small, and medium businesses. indiamart.com was the most successful company in the industry in terms of market share in the fiscal year of 2012 (fy’2012). The organization works in more than 60 locations throughout India and has 2,800 workers. It has a presence across the whole country of India. The online business-to-consumer (b2c) e-commerce sector is the most important part of the Indian e-commerce industry. This market is divisible into two categories: the online travel market and the online non-travel market. The market for products and services other than those related to travel has been further subdivided into four categories: online retail, online banking services, online mobile downloads, and other online preferred services. Between 2007 and 2012, the Indian internet travel industry increased at a compound annual growth rate of 55.5 percent. In 2010, the market saw the biggest growth, which was 68.9 percent, owing of large part to the expansion in the domestic travel and tourist business in india. Additionally, travel portals offered a plethora of new services, which also contributed to the growth of the market. 2011 was a year in which the online hotel booking industry had significant development in terms of the size of its transactions, with growth of 207.5 percent. There are many different online travel portals competing for customers in the Indian online travel industry. The Indian Railways has the biggest percentage reach among internet users, with a reach of %, followed by makemytrip.com, which has a reach of %. E-tailing, also known as online retailing, accounts for around 5.1 percent of the total revenue generated by the business, which places it at the forefront of the industry’s explosive expansion. In 2012, the personal products category, which includes jewelry, garments, and fashion accessories, contributed the most to the overall revenue of the online retail business, followed by the computer accessories and peripherals category. In the Indian e-commerce market, there are close to 400 non-travel independent online shops that are now operating their businesses. Internet users might be persuaded to make a purchase or take some other action based on the material that is presented on a website via the use of online advertisements. Online advertisements are a type of marketing items through communication on the internet. The internet advertising industry in India saw a compound annual growth rate of 32.7 percent between fiscal years 2007 and 2012, with display and search adverts accounting for the greatest growth rate (40.3 percent) in fiscal year 2011. india online payment gateways market market has grown as a result of an increase in the number of people who use the internet and consumer confidence in making online payment because of the secure safety measures offered by the online payment gateways and the increased use of credit/debit cards and internet banking for the purpose of making online payments. The market in India has been split according on the types of payments accepted in the online travel and non-travel markets. cc avenues is the most dominant participant in this area, having completed around 100 million transactions in the fiscal year of 2012. • the market size on online b2b market of india on the basis of net revenue, market segmentation on the basis of contribution by the type of enterprises, market share of major players, and future projections • the market size on asia-pacific e-commerce industry on the basis of transaction scale, trends and development and future forecasts • the market size of india e-commerce industry on the basis of transaction scale, trends and development and future projections • the market size of india e-commerce industry on the basis of • • the report also involves the market size and the segmentation of the online non-travel market and also includes a detailed analysis of the competition in the market • the report also includes the online advertisement market and its segments; it includes the market size of the online business-to-consumer market in India as well as its segmentation on the basis of travel and non-travel. The paper also contains forecasts of the same for the foreseeable future. • The online advertising industry has been segmented based on online classifieds, display, search, and mobile adverts. This was done in order to better understand the market. this sort of ads have been further sub-segmented on the basis of spending by various type of industries and the type of technological platform employed •the online payment gateways market has been characterized on the basis of net transaction fee levied by the gateways. the market has been split on the basis of the payment made in online travel and non-travel purchases source:india e-commerce market research study contact: ken research ankur gupta, head marketing & communications query@kenresearch.com +91-1147017199