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Paul Sandip is of the opinion that the level of innovation motivation in India has not yet reached its peak degree. A honest conversation with iand was held between the industrial designer, who has a highly regarded portfolio, and the journalist. As a skilled industrial designer, Sandip Paul, who was once a cartoonist and is now a product designer who has won international awards, is a firm believer in the power of mass-produced items as a significant factor in determining lives in general. Because of his design, the bulb holder is currently considered to be the industry standard in both China and India. The goods that he has in his portfolio include things like toto, which is a piece of furniture that enables one to sit in two distinct ways, an angular multi-plug, switch plates, power cables, and even washing machines and air conditioners, amongst a great number of other unique products. While the cartoonist in him recognizes unmet requirements, the inventor in him visualizes potential solutions, and the artist in him gives form to the concepts that he has conceived. some passages from the interview… iand: It has been suggested that you are a creator of items that are intended to make life better. What causes you to deal with the everyday, and what motivates you? I am Sandip Paul. By gaining a knowledge of the user’s expectations and his mental state, I am able to design easily and build things that are both distinctive and simple to use. In addition, the items that we use on a daily basis make it possible for our lives to run smoothly, on both a practical and an aspirational level. In spite of the fact that they are everywhere, they are often overlooked and taken for granted. What gives your soap dish its appearance, and why is it that way? furthermore, what is the reason behind the way you hold a spoon? It is quite unlikely that you would have been unable to sleep due to these questions, even in the event that they did not function properly. My idea is that design is about having an eye for such details and giving vitality to things that are otherwise boring. When it comes to the creation of helpful items, observation is an essential tool. The question is, does the need (from a manufacturer) come first, or does the concept come first? In this particular instance, I am presented with a business issue, which often involves generating economic benefit for the customer, and I am required to provide concepts that are “out-of-the-box” while still being financially feasible. The aesthetics of the product are designed around the latent wants and aspirations of the target customers, which I discover via the process of identifying them. What do you consider to be the first and final steps in the design process, according to your perspective? In other words, excellent design equals good commerce. After gaining an understanding of the client’s business requirements, the next step is to tailor one’s approach to address specific issues, locate the appropriate resources, and finally, present a commercially viable idea that includes all of the accurate production details in order to simplify the process of mass manufacturing. In conclusion, but certainly not least, the concept must originate from empathy and resonate with the person who will ultimately be using it. I also want to know what your understanding of innovation is. In my opinion, the difference between innovation and invention is that innovation is characterized by a relatively little but significant enhancement of any product or process. In addition, what is the one element that serves as the unifying element that connects the design language of the many goods that you develop? I would rather not impose a “fit-to-all” visual language on my projects; but, the utility that I provide that gives the wow factor to the user is the common thread that runs through all of them. In addition, what are some of the additional challenges that people face on a daily basis that you would want to see solutions developed to solve? sp: whenever I recognize an opportunity, I construct a solution and make it a point to ensure that it is accessible to the general public. This can be accomplished either directly through me as a producer of limited-edition items or indirectly through a company that specializes in mass manufacturing. Due to the fact that the projects are private, I will not be able to provide much information about the several unique concepts that I am now working on. high-5 The first quality of a successful design is empathy. 2) having a sufficient amount of “me time” for “doing nothing” is a factor in success. Three, the distinction between a necessity and a desire is… highly dependent on the situation. In order to develop a product that is aesthetically pleasing, one must have… a creative mindset. 5) The three qualities that stand out the most in my designs are their straightforwardness, honesty, and common intelligence. Take a look at the pictures on the website indiaartndesign.com.