Websites referred to as “article directories” are those that enable users to publish content on a wide range of topics for free. They act as a miniature encyclopedia covering a range of subjects that are particularly pertinent to the Internet and contemporary culture. Article directories offer businesses the opportunity to post information about their sector and market, after which they can link that content back to their own website. If it is a well-written article that was created using the principles of search engine optimization (SEO), then it is likely to increase the amount of exposure and traffic that your website receives on the internet. There are hundreds of article directory websites; therefore, you should choose carefully by taking into consideration the professional appearance of the site as well as its relevance to the products, services, or demographic that your business caters to. Continue reading to learn how to make use of article directories for your internet marketing efforts. 1. Make room in the spending plan to test out marketing through article submission. Even though it should be tested before implementing it on a large scale, it will cost money to finance SEO writers and/or the hours spent by your marketing team editing, posting, and tracking the return on investment. This should be done before implementing it on a large scale (ROI). To get started, check to see if the marketing department of your company has already conducted research into the keywords that are most frequently associated with your website and company. 2. Conduct a search online for a website that focuses on articles. Create a list of directories that are open to receiving free articles that are well written. Make sure that every directory on your list has a resource box, also known as an author box, in which you can enter your job title, company name, website, and possibly a brief biography describing your area of expertise. You can obtain a list of the top major article websites by going to ezinesbase.blogspot.com. You could also perform a standard search on the internet for “free article directory” and then spend some time browsing the results to find websites that appear trustworthy, informative, and appealing to you. On the other hand, keep in mind that if they do not support links back to your site, you should not waste your time with them. 3. Select your preferred article directory and sign up for an account with them as a first step in building your business. Once you have achieved mastery of the procedure, you can move on to expansion. Writing Articles for SEO 1. Produce well-written articles with a word count that ranges from 250 to 600. The required minimum or maximum number of words varies from directory to directory. Articles of the Commission may be submitted in one of the following ways: You should write some of the articles yourself or give them to high-ranking employees at your company. Remember that each and every article needs to be original, but it should be based on research or experience in the field. In the author box of an article directory website, a title that reads “CEO,” “CFO,” or “Executive Director” looks very professional. Work out a deal with some SEO writers to have your articles written for you. Your company’s marketing department might already have skilled SEO writers on staff, or you might need to hire outside help. Experienced SEO writers are aware of the importance of quality writing, and they are able to incorporate keywords that are relevant to the services that your company provides in a manner that will assist the article in achieving a high ranking on a search engine. Obtain the writing services of a recognized authority in the field. If you are trying to promote a gym, for instance, you could ask an experienced yoga instructor to write an article about the benefits of yoga for relieving stress. Because these reviews will be published online, the yoga instructor will be able to add them to a portfolio; however, because the company link will also be included, the company will also benefit. 2. Have a member of your marketing team look over each of your articles and correct any errors they find. Nothing at all should be posted on the internet before it has been thoroughly edited and proofread. Make sure the editor is aware of and follows all of the following recommendations for writing article directories: Develop a succinct title that is also engaging. This will be visible in search engines and attract the attention of readers. You might, for instance, choose to write “A Stress Relief Yoga Guide” rather than “How to Create a Yoga Routine That Relieves Daily Stress.” Check that the article does not include any overt attempts to sell your wares or services. Article directories are beneficial to your business because they establish you as a trustworthy organization and provide a link to your website. Any mention of products should be made in a roundabout way. For instance, it is a good idea to explain the value of utilizing a service, but you don’t want to name your particular brand. This is something that you should consider. Near the beginning of the article, you should use keywords that are associated with your website. Make sure that at least a portion of the keywords that people use to find your website are included in the beginning of the page because the first few sentences help to establish the search engine ranking for the entire page. Make use of subheadings, bullet points, and short paragraphs in addition to pictures. This makes the article easier to read; however, it is frequently regulated by the article directory itself; therefore, you should make sure to take this into consideration when you are conducting research on directories. Advertising in Article Directories 1. Send in your articles so that they can be included in the directory. Take it one article at a time, or two at the most. It is important to keep in mind that the majority of article directory services reserve the right to refuse, edit, or not approve your article. The most effective method for using article directories is to incorporate search engine optimization (SEO) articles into your overall internet marketing strategy. In this way, you will continually submit these articles in an effort to broaden your audience. This may also assist you in enhancing the overall quality of the articles you produce over time. 2. Ensure that your website is capable of tracking web traffic that comes from the site of the article directory and that it is set up to do so. You can also start a free account with Google Analytic and embed a special website tracking link, provided that the article directory permits it. This feature is already included in the analytic and report software provided by many business web hosting companies. You will be able to monitor your return on investment (ROI) if you keep track of the new website traffic. 3. Submit a variety of articles to at least two or three additional article directories. In certain circumstances, articles can be reworked by using information from the original piece in order to inform people about a new subject. Keep an eye on the amount of web traffic that is generated by these websites. 4. Post links to some of your best articles on social networking sites such as Twitter, Facebook, and LinkedIn. In most cases, accounts will benefit from the provision of educational content, and doing so will assist in expanding the reach of the article. If it is shared or retweeted, then you can expect new customers to visit your website. 5. Instruct your company’s marketing department to investigate any potential rise in web traffic brought about by article directories. Repeat this after one month and again after three months have passed. Consider the return on investment (ROI) of this internet marketing campaign, and decide if it is satisfactory enough to warrant continuing it. If the return on investment is low, you should stop posting new articles. The marketing strategy of submitting articles to directories is not effective for all kinds of companies. If the return on investment is high, then you should ask more employees to get involved with article writing, and you should begin registering with and posting on new article directories. You will discover that the outcomes of some of them are superior to those of others. Helpful hints: Recently, Google and other search engines on the internet have made an effort to remove results with poor writing quality from the first page of search results. It is of the utmost importance to choose the websites where your articles will be listed in article directories with extreme caution, to never submit duplicate articles, and to maintain high standards. If the article directories you submit to permit it, you can include an enticement in the author or resource box of your submitted articles, such as a free service or a coupon code, to encourage readers to go to your website. Examine the work that other authors are producing to determine whether or not it is well-received. While some websites think this is an unacceptable attempt to hard sell their products, others make frequent use of offers and have a lot of success with them. If you are looking for a free articles directory website, then ezinepointpoint.com is the right website for you to use to submit your articles.
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