As written by Savitha Hira photographs taken by Virgile Simon Bertrand; used with permission ‘technology supports design’ appears like a fairly fundamental principle when we witness dongdaemun design plaza, which is the first public project in korea to use three-dimensional building information modeling (bim) and other digital technologies in the construction process. This plaza was designed by zaha hadid architects. I am a huge fan of ar. zaha hadid, so it should come as no surprise that her most recent masterpiece, the Dongdaemun Design Plaza, which debuted on March 21 in South Korea, has left me in awe. It is not very striking as a building design in and of itself (Zaha has built more naturally complicated shapes), but as a study in technology-aided building design, this is simply one illustration of the degree to which technology can genuinely facilitate free-flowing architectural ideas. In a recent outburst, the director of zaha hadid architects, patrik schumacher, asked us not to equate architecture with art; that we look at a building beyond any preconceived assumptions of what-should-be or aught-to-be; and that we do not compare architecture and art. This helps one break free of previously held form-and-line baggage, and it teaches one to look at architecture with a fresh perspective. As a starting point, this is really helpful. In the case of ddp, the design is the very specific result of how context, local culture, programmatic requirements, and innovative engineering have come together. This has enabled the architecture, city, and landscape to combine in both form and spatial experience, which has resulted in the creation of an entirely new civic space for the city. Every construction need was thought of throughout the design process as a series of interrelated spatial connections. These relationships created the framework of the design and determine social interactions and behavioral structure inside and outside the project. The design may be continuously tested and altered to changes in the client’s brief as well as to combine technical and construction needs with the help of parametric building information modeling software and design computation. Additionally, BIM not only increased the effectiveness of the workflow, but it also assisted in making the most well-informed design selections possible given the time constraints of the project. Even in the building industry, the process was pushed more by accuracy. The facade cladding technology developed by ddp is really impressive. The cladding, which is made up of more than 45,000 individual aluminum panels of varying dimensions and degrees of curvature, was mass-customized via the use of cutting-edge metal-forming and manufacturing techniques. The finished facade features a field of pixilation and perforation patterns, which together provide ever-changing visual effects depending on the time of day, the weather, and the intensity of the available light. By day, the façade takes on a distinct persona, reflecting and integrating with the surrounding environment. By night, however, the interplay of its built-in lighting complements the surrounding neons and leds to animate it with a throbbing emphasis. This gives the facade a whole new personality. ddp, which serves as the cultural hub at the center of the historic district of dongdaemun, is home to a wide variety of public spaces, including exhibition spaces, eateries, and other similar establishments, in addition to a design market that is open around the clock. These spaces all contribute to the cultural vitality of the city. Please visit globalhop.indiaartndesign.com in order to see the photographs.