ZHA REDEFINES THE DESIGN LANGUAGE OF BILLBOARDS

Digital media and modern design are brought together by Zaha Hadid Design in order to create a new platform for the dissemination of corporate message in the shape of a digital sculptural billboard… The kensington is the first billboard designed by zaha hadid for jcdecaux, which is the brand-first digital media company in the United Kingdom. The kensington is a curvilinear ribbon of matt steel that frames a curved digital screen, and it is located on west cromwell road, which is the primary route that connects central London and Heathrow Airport. Public art, cutting-edge design, and other forms of digital media are all included into the newly designed landmark advertising building in London that the new design generates. The Kensington, which was shown to the public a few days ago, offers companies a one-of-a-kind communications channel in the nation’s capital by combining the most recent advancements in digital screen technology with a beautiful, curved double-ribbon stainless steel design. Audi and coty luxury are among the launch customers. With the intention of converting a billboard into a piece of public art that serves as both a civic gesture and a promotional medium, the design of the intertwined, looped ribbon expresses the energy of the pedestrian and vehicle traffic movements that converge at this significant intersection in London. The ribbon made of stainless steel winds its way around the screen in such a way that it creates a distinct outline depending on the vantage point from which it is seen. It would be quite interesting to see how different companies react when presented with this sculptural digital canvas. The neighborhood around the Kensington Hotel has been planted to improve the quality of the surrounding environment. Additionally, the Kensington Hotel has incorporated lighting that improves pedestrian visibility. A worldwide audience in London that is design-conscious will be able to enjoy excellent visibility and maximum quality of presentation thanks to the high resolution 8mm pixel pitch screen that measures 26 by 6 meters. Visit the website indiaartndesign.com to see the images.