Are you going to keep your company’s existence a secret? You could believe that you are doing an excellent job of growing your company via the use of social media, networking, and internet marketing. However, it’s possible that you’re not making the most of your greatest strength… …and that would be your very own private network. The majority of us have built a network that consists of at least 250 individuals. It is essential to maintain consistent communication with your network on a regular basis if you want to be remembered. The most effective method for doing this is by writing a kind letter. The following are some suggestions as to what you should include in a friendly letter that you will be sending out to your own network of friends and coworkers. What, precisely, is the definition of a warm letter? If you’ve never heard of anything called a warm letter before, you may be scratching your head right now trying to figure out what this is. A letter that you handwrite and hand deliver personally to loved ones, acquaintances, and even coworkers might be considered a “warm letter.” It is a letter that you write to individuals you know in order to reconnect with them and to bring them up to date on what you are doing professionally. This is particularly useful when you are just beginning your firm, since it will help you get the ball rolling. It’s one of the first things I recommend to the people I coach who are just starting out as entrepreneurs. advantages of communicating with a kind letter You have the chance to reignite a connection with someone in your network, to ask for recommendations, and to assist individuals in better understanding what it is that you do when you reach out to them. In addition to this, it gives you the ability to assist them by providing a tip, resource, or reference, allowing you to play the role of a super hero in their universe. What should you include in a friendly letter? When you compose this letter, you’ll want to include the following things: -what you are currently doing in your business now -a description of who your ideal client is and if they know of anyone like that -what specific problems you solve and the benefits of working with you -whether you offer any referral rewards when they pass your name on to a client who signs up -that you’d like to get in touch soon to hear what they are up to and how you can help them -how they can sign up for your newsletter -ways in which they can connect with you on social media What is the appropriate number of letters to send out? Before you go and print a thousand letters to send to everyone in your local database, you should first determine how many letters you can really follow up with in a reasonable amount of time. You will need to get in touch with each of the people to find out whether they have gotten the letter and arrange a time to speak with them either over the phone, over Skype, or in person. Therefore, sending between five and ten letters every week is optimal. Who exactly should these letters be addressed to? Sometimes we get so caught up in the day-to-day that we forget about all of the fantastic relationships we have in our network. The honest list is a useful tool that includes friends, family, acquaintances, kids, and people from the neighborhood. Get a pen and some paper, and start making a list of persons that fit each of these criteria that you know. Think of all the individuals you know from places like your church, old employment, networking events, and the folks you worked with in the past. This may include the person who cuts your hair, the preacher you attend, the real estate agent you work with, and others. You may be amazed at how lengthy the list becomes when you include all of the companies that you work with for both your professional and personal life. You may also reach out to your social connections on a deeper level by going through your list of contacts on social networking sites like Facebook, Twitter, and LinkedIn and sending them a note. Keeping track of the marketing touchpoints you make with individuals may be made easier by employing customer relationship management software. There is a free customer relationship management system offered by Hubspot. The salesforce platform is yet another widely used tool. When is the greatest time to write a warm letter? You may be wondering when the most appropriate moment is to send a nice letter. The best moments are those in which you have something fresh and interesting to relay to your audience. It is appropriate to send out warm letters on the following occasions: – when you launch a new business; – when you provide a new product or service; – when you launch a new website or re-brand; – when you receive an award or accomplishment; – when you share a fun new piece of personal news (such as a marriage, anniversary, travel, or baby; and – simply because… Sending a letter to folks you haven’t spoken to in a while with the phrase “you crossed my thoughts the other day and I was wondering what you are up to” should be done on a regular basis. make sure you follow up on everything. Sending out the encouraging letters is only the beginning of the effort. The true power lies in the subsequent actions. After a week has passed, you should get in touch with each of the persons to whom you wrote letters. Make plans to meet for coffee, tea, or a virtual connect at a certain time. It is essential to go out of your way to make other people feel important and to demonstrate that you are available to assist them as well. Create, make connections, and advance If you start sending out thank-you notes right away, you will be shocked at how quickly your company expands. You have a fantastic network of individuals who know you, think you are incredible, and would jump at the chance to assist you in any way they can. Simply make contact, write a letter with some love, and then sit back and watch the magic unfold. And if you need assistance in drafting this letter to guarantee that it has the most possible effect, we at evision media are here to assist you in doing so. Have you ever taken the time to write a friendly letter for your company? Please let us know how it went in the comments area below. to your accomplishments, s. friesen, susan
Author
jackemails@gmail.com