HOW TO BUILD A CRISIS RESPONSE LANDING PAGE

The Value of Bringing Your Website Up to Date for COVID-19 A landing page encourages visitors to take action, whether you’re offering a program, presenting a video series, selling a program, or organizing a webinar. Making a crisis response landing page is a little different because your goal is to convey important information to your consumers rather than turn leads into sales. Why should you create a dedicated page for crises? Whether it’s about the health precautions you’re taking to stop the spread of the coronavirus or about adjustments to your opening hours, your guests are looking for information and comfort. Having a crisis response strategy is crucial for small businesses, and communication plays a major role in that plan. For example, the coffee chain JJ Bean mentioned their planned phased reopening. A Landing Page: What Is It? Even though it’s just a page of a website, it frequently has a unique design. Its main goal is to draw your visitors’ attention to a single call to action or targeted purpose. It all comes down to retaining the visitor’s attention on your response to COVID-19, which is the primary goal. The Right and Wrong Ways to Make a COVID-19 Landing Page The purpose of click-through website pages is to get users to click through to another page. This is frequently carried out on an e-commerce website, when a marketing effort directs users to click-through web pages that offer interesting information on a particular program, good, or service. There will be a button that directs customers to purchase the item you are offering. Make sure the call to action on your COVID-19 response landing page is pertinent and sensitive. Showing customers how to access your goods is acceptable, for instance, if you sell wellness-related items or give counseling services, which are in demand at this moment. A COVID-19 home page for The Broken Whisk Restaurant informs visitors about their Heat and Serve Meal Program, which is available while the restaurant is closed. However, avoid overcrowding your informative website pages with products that are wholly irrelevant to what your small business sells. You can accomplish that with the rest of your website; keep your COVID-19 landing page informational only. This is not a sales pitch; rather, it is a component of your pandemic response strategy. The same holds true for generating leads. In order to submit the name, email address, and sometimes additional information (such as a phone number or employment) into a database list that is kept in a mailing platform service, marketers use lead generation internet pages. Afterwards, you can utilize that database list to send out newsletters or run an autoresponder series or other advertising campaign to follow up with the folks who signed up. Your COVID-19 response landing page shouldn’t have a signup form. This is not the time to try to collect leads from a page like this, even if you have resources related to the coronavirus to provide. (Instead, here’s a post I did on making website pages that convert if you want to increase leads and sales on other sites.) Businesses impacted by COVID-19 can find information on this page from the BC Chamber of Commerce. Visit our website to read How to Pivot Your Small Business Strategy During the COVID-19 Crisis. I am aware that both personally and professionally, this is a frightening and lonely moment. I hope this post might assist you in preparing for business problems associated with the coronavirus and that you are staying safe and well. As an entrepreneur, I have personally had to pivot numerous times. While it might be frustrating, it can also be an opportunity for innovation and expansion. Here are some points to consider while you’re drafting your business’s coronavirus crisis management plan. Six Methods for Creating the Best Coronavirus Landing Page Like everything else on your website, it’s not as easy as just adding a page and then waiting for the traffic to come in! The following five strategies will help you create an experience that your guests will remember: Begin with a tidy layout. Your website should have a clear, concise page like this one. Well-proportioned white space on website pages helps visitors concentrate on your coronavirus messaging. 1. Include a catchy title. The word “Resources” alone is not persuasive. People’s attention will be drawn by anything like COVID-19 Resources for Our Clients or How We’re Responding to the Pandemic. 2. Insert photos. Perhaps not a close-up of the infection itself, as is common on many news websites! Pictures of the employees at your restaurant or shop, an outdoor scene if it relates to your small business—use your creativity. 3. Show empathy. Make sure you are attending to your visitor’s requirements, challenges, and even anxieties by being explicit about why they came to this page in the first place. Prove that you understand their needs and that they are where they should be. 4. Make it easy. Less is more in this situation. Don’t annoy your visitors with excessive links, words, or images. To maintain readers’ attention on the message is the main goal of this distinct page. 5. Arrange the text. Especially if you have a large amount of copy, this is true. Add color, bold headings, and italicize specific text to make your website stand out and look more dynamic. Both customers and small businesses are facing difficulties at this moment. The more information and assurance you can give users to your website, the better. Making a distinct coronavirus landing page and a pandemic reaction strategy demonstrates your concern and consideration for your clientele. Please get in touch with us if you need assistance creating a landing page tailored to what visitors to your website require from you at this time.