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Tips to Increase Web Traffic 1. Regularly update the pages on your website. Some search engines remove stagnant websites. To indicate when the page was last updated, you may even add a date counter. 2. Provide more useful content on your website. You can connect to affiliates’ and partners’ websites and merchandise while requesting that they reciprocate. If their books or videos are relevant to your sector and aren’t in direct conflict with your own goods, you can also promote them. 3. You can provide customers the option to “opt in” to receive discounts and exclusive offers. Add a button to your website asking visitors to “opt in” to receive a monthly newsletter or worthwhile deals. 4. Include a link with the script “Bookmark or Add this site to your Favorites” on your home page. 5. Include a “Recommend this site to a Friend” link that lets visitors email your website link to a friend with the prewritten subject “Thought you would be interested in this.” 6. Create a distinctive brand for your website so that visitors always know they are there. Always include a “Contact Us” link on each page, and stick to the same colors, slogans, and logos. 7. Establish a “Our Policies” page that explains your company’s philosophy and guiding principles in dealing with consumers. To reassure customers that their information is secure when they visit your website, you should also include your privacy policy. 9. Create a FAQ page that answers the majority of the questions people are likely to have about your organization or your product. On their initial visit to your website, this helps to clear up the majority of buyers’ questions. 10. Ensure that the names and keywords for each page on your website are acceptable so that visitors can find their way back to your page if they lose their book mark. 11. Never send unwanted emails to a customer who has chosen to receive newsletters. Make sure you fulfill their request and remove them from the mailing list if they later decide they wish to “opt out” of the mailings. If customers enjoy your goods, they might still return. But if you keep spamming their inbox with emails they no longer want to receive, they won’t likely return.

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