THE TITLE OF THIS WEBINAR IS SOCIAL MEDIA FOR FINANCIAL SERVICES: NEW AND EXPECTED GUIDANCE FROM FINRA.

An overview: companies that provide financial services, as well as individual individuals working in the financial services industry, continue to be interested about the practices that are deemed to be appropriate when it comes to communicating with the general public via social media. Finra continues to give recommendations on recordkeeping, appropriateness, supervision, and content requirements for such communications, despite the fact that social media has proved to be a very effective marketing platform for showcasing skills and locating new customers. During this webinar, an update on the most recent guidelines will be provided, as well as ideas on how to maintain compliance while still making use of the marketing potential of social networks. why you should go to the event: Because of the possibility of coming into conflict with the Financial Industry Regulatory Authority (FINRA) and other regulatory agencies, financial advisers and businesses continue to be hesitant about using social media to sell themselves and communicate information. Given that more business will be conducted through social networks and mobile applications in the years to come, it is anticipated that there will be a greater level of scrutiny. Advisors and their firms will need to anticipate and prepare for any technological requirements or changes that may occur in their practices. the following topics were discussed at the session: websites that are associated with social media and the information that they collect data storage profiles communication and document exchange responding to questions using social media compliance platforms and recruiting using social media who will be able to benefit: administrators of social media administrators working in financial services organizations consisting of financial advisers firms that provide financial services principles programmers who work on financial software Having over 17 years of experience in the fields of marketing, media, and training, Jake Wengroff is an expert in the fields of vendor assessment, change management, marketing strategy, and training course design. Jake is now working with clients in the technology, publishing, and professional services areas. Prior to that, he was the worldwide director of social media strategy and research for the consulting company Frost & Sullivan. He has been the chairman of the social media strategies conference hosted by the Global Social Media Institute (GSMI), and he is a frequent contributor to publications such as informationweek, cmo.com, and social media today, amongst others. In the earliest stages of his career, Jake was responsible for managing marketing initiatives for a variety of customers, including Paribas, DljDirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, abi Research, the American Marketing Association, and MTV. As a result of his training of more than 300 teachers, Jake was awarded the title of trainer of the year for Kaplan and Washington Post. He possesses a bachelor’s degree from Brandeis University, as well as a master’s degree and a master’s degree in business administration from the University of Miami. He is often mentioned in media such as Reuters, Bloomberg, Time, and Forbes.